Design JMB

My role

UX consultant

The team

I worked alongside a remote team of design consultants.

My responsibilities

  • Conducted industry research
  • Synthesised research insights into user community map
  • Creation of user interview scripts
  • Creation of personas from research interviews

The challenge

Design JMB needed a UX consultant to help out on a project for a health insurance provider, in particular to assist with UX research activities.

The project goals

Research and document the US health insurance landscape and the key personas. Present findings in an easy to consume and memorable way.


Presenting research findings in the form of a user community map and personas was a quick way of articulating the different users and their relationships to the rest of the team.

Healthcare user community map