User research
I uncover insights by conducting quantitative and qualitative research, collecting data both in person, remotely and asynchronously.
Below are some examples of user research projects I have worked on. You can also view all projects.
User research projects
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Four/Four Greenfield Minimum Viable Product (2023)
Designing an MVP from scratch for a new B2B SaaS platform from initial concept research through to hi-fidelity UI designs
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Cambridge University Press Access Journeys (2022)
Redesigning user journeys which involve gaining access to academic content, in order to eliminate existing pain points and reduce negative customer feedback.
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Ometria Reporting (2021)
A redesign of the analytics and reporting interface of a retail focused customer data and marketing platform
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Tesco Recipes (2021)
Large scale migration, redesign and integration of Tesco's 6.5k recipe repository into the main Tesco grocery website
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Kallidus reporting mini design sprint (2020)
A full day workshop focused around the research design sprint activities to create a shared understanding of the Kallidus reporting strategy.
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Kallidus personas (2020)
The creation of personas for each Kallidus product to build deeper empathy for users of the suite across the business.
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Kallidus Suite integration (2020)
Establishing a design framework that transforms all Kallidus products into a 'one-stop-shop' for a company's HR management, providing a consistent, rich and integrated experience between products.
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Kallidus customer journey mapping (2018)
Facilitation of a one day business origami workshop to document the current customer journey.
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Kallidus design system creation (2018)
Creation of a standardised design system to ensure a unified, cohesive experience for our users.
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Kallidus Recruit candidate portal research project (2017)
A research project to understand the personas and user needs for a recruitment system that Kallidus had just acquired.
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Design JMB (2017)
A one month consultancy to conduct research and articulate findings in a user community map and personas.
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Oxford University Press Enrolment Tool (2016)
A three month consultancy to quality assure and refine the approach of an MMP product, and conduct end user research for subsequent releases.
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Lloyd's Register IDS (2016)
Design of an MVP desktop application to manage the certification of ships.
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Vodafone Global (2016)
A redesign of the Vodafone.com site to improve engagement and decrease bounce rate.
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Kita Skincare (2014)
Design and build of an e-commerce website for a new luxury skincare brand.
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ECN Live Scheduling Software (2014)
A redesign of advertising scheduling software for increased configuration and conflict management.