User research

I uncover insights by conducting quantitative and qualitative research, collecting data both in person, remotely and asynchronously.

Below are some examples of user research projects I have worked on. You can also view all projects.

User research projects

  • Four/Four Greenfield Minimum Viable Product (2023)

    Designing an MVP from scratch for a new B2B SaaS platform from initial concept research through to hi-fidelity UI designs

  • Cambridge University Press Access Journeys (2022)

    Redesigning user journeys which involve gaining access to academic content, in order to eliminate existing pain points and reduce negative customer feedback.

  • Ometria Reporting (2021)

    A redesign of the analytics and reporting interface of a retail focused customer data and marketing platform

  • Tesco Recipes (2021)

    Large scale migration, redesign and integration of Tesco's 6.5k recipe repository into the main Tesco grocery website

  • Kallidus reporting mini design sprint (2020)

    A full day workshop focused around the research design sprint activities to create a shared understanding of the Kallidus reporting strategy.

  • Kallidus personas (2020)

    The creation of personas for each Kallidus product to build deeper empathy for users of the suite across the business.

  • Kallidus Suite integration (2020)

    Establishing a design framework that transforms all Kallidus products into a 'one-stop-shop' for a company's HR management, providing a consistent, rich and integrated experience between products.

  • Kallidus customer journey mapping (2018)

    Facilitation of a one day business origami workshop to document the current customer journey.

  • Kallidus design system creation (2018)

    Creation of a standardised design system to ensure a unified, cohesive experience for our users.

  • Kallidus Recruit candidate portal research project (2017)

    A research project to understand the personas and user needs for a recruitment system that Kallidus had just acquired.

  • Design JMB (2017)

    A one month consultancy to conduct research and articulate findings in a user community map and personas.

  • Oxford University Press Enrolment Tool (2016)

    A three month consultancy to quality assure and refine the approach of an MMP product, and conduct end user research for subsequent releases.

  • Lloyd's Register IDS (2016)

    Design of an MVP desktop application to manage the certification of ships.

  • Vodafone Global (2016)

    A redesign of the Vodafone.com site to improve engagement and decrease bounce rate.

  • Kita Skincare (2014)

    Design and build of an e-commerce website for a new luxury skincare brand.

  • ECN Live Scheduling Software (2014)

    A redesign of advertising scheduling software for increased configuration and conflict management.