UX strategy

I embed business thinking into UX design to ensure work will help reach business goals, align to product visions and deliver value for customers.

Below are some examples of UX strategy projects I have worked on. You can also view all projects.

UX strategy projects

• Tesco Recipes (2021)

  Large scale migration, redesign and integration of Tesco's 6.5k recipe repository into the main Tesco grocery website

• Kallidus reporting mini design sprint (2020)

  A full day workshop focused around the research design sprint activities to create a shared understanding of the Kallidus reporting strategy.

• Kallidus personas (2020)

  The creation of personas for each Kallidus product to build deeper empathy for users of the suite across the business.

• Kallidus Suite integration (2020)

  Establishing a design framework that transforms all Kallidus products into a 'one-stop-shop' for a company's HR management, providing a consistent, rich and integrated experience between products.

• Kallidus design principles (2019)

  Creation of design principles aligned to the Kallidus brand framework to help make design decisions and trade-offs.

• Kallidus customer journey mapping (2018)

  Facilitation of a one day business origami workshop to document the current customer journey.

• Kallidus design system creation (2018)

  Creation of a standardised design system to ensure a unified, cohesive experience for our users.

• Kallidus Recruit candidate portal research project (2017)

  A research project to understand the personas and user needs for a recruitment system that Kallidus had just acquired.