User research

I uncover insights by conducting quantitative and qualitative research, collecting data both in person, remotely and asynchronously.

Below are some examples of user research projects I have worked on. You can also view all projects.

User research projects

  • Four/Four Platform Enhancements - Supporting Hypothesis Testing for Building Roadmaps (2024)

    Expanding an MVP to cater for additional use cases where Voice Of Customer data is utilised for hypothesis testing and well as hypothesis generation

  • Learnerbly New Product Offering (2024)

    Designing a new learning SaaS platform from scratch to replace the existing offering

  • Four/Four Greenfield Minimum Viable Product (2023)

    Designing an MVP from scratch for a new B2B SaaS platform from initial concept research through to hi-fidelity UI designs

  • Cambridge University Press Access Journeys (2022)

    Redesigning user journeys which involve gaining access to academic content, in order to eliminate existing pain points and reduce negative customer feedback.

  • Ometria Reporting (2021)

    A redesign of the analytics and reporting interface of a retail focused customer data and marketing platform

  • Tesco Recipes (2021)

    Large scale migration, redesign and integration of Tesco's 6.5k recipe repository into the main Tesco grocery website

  • Kallidus reporting mini design sprint (2020)

    A full day workshop focused around the research design sprint activities to create a shared understanding of the Kallidus reporting strategy.

  • Kallidus personas (2020)

    The creation of personas for each Kallidus product to build deeper empathy for users of the suite across the business.

  • Kallidus Suite integration (2020)

    Establishing a design framework that transforms all Kallidus products into a 'one-stop-shop' for a company's HR management, providing a consistent, rich and integrated experience between products.

  • Kallidus customer journey mapping (2018)

    Facilitation of a one day business origami workshop to document the current customer journey.

  • Kallidus design system creation (2018)

    Creation of a standardised design system to ensure a unified, cohesive experience for our users.

  • Kallidus Recruit candidate portal research project (2017)

    A research project to understand the personas and user needs for a recruitment system that Kallidus had just acquired.

  • Design JMB (2017)

    A one month consultancy to conduct research and articulate findings in a user community map and personas.

  • Oxford University Press Enrolment Tool (2016)

    A three month consultancy to quality assure and refine the approach of an MMP product, and conduct end user research for subsequent releases.

  • Lloyd's Register IDS (2016)

    Design of an MVP desktop application to manage the certification of ships.

  • Vodafone Global (2016)

    A redesign of the Vodafone.com site to improve engagement and decrease bounce rate.

  • Kita Skincare (2014)

    Design and build of an e-commerce website for a new luxury skincare brand.

  • ECN Live Scheduling Software (2014)

    A redesign of advertising scheduling software for increased configuration and conflict management.