Information architecture

I make the complex simple by visualising experiences (using journey maps and site maps) that match the users’ mental model.

Below are some examples of Information architecture projects I have worked on. You can view all projects.

Information architecture projects

• Genomics England - Variant Review Tool for Generation Study (2025)

  Designing a highly specialised platform used by Clinical Scientists to analyse and report on genomic variant data from DNA sequencing

• Four/Four Platform Enhancements - Supporting Hypothesis Testing for Building Roadmaps (2024)

  Expanding an MVP to cater for additional use cases where Voice Of Customer data is utilised for hypothesis testing and well as hypothesis generation

• Learnerbly New Product Offering (2024)

  Designing a new learning SaaS platform from scratch to replace the existing offering

• Four/Four Greenfield Minimum Viable Product (2023)

  Designing an MVP from scratch for a new B2B SaaS platform from initial concept research through to hi-fidelity UI designs

• Cambridge University Press Shared Services (2022)

  Designing a new information architecture for shared login, registration and account across the Academic ecosystem

• Ometria Reporting (2021)

  A redesign of the analytics and reporting interface of a retail focused customer data and marketing platform

• Tesco Recipes (2021)

  Large scale migration, redesign and integration of Tesco's 6.5k recipe repository into the main Tesco grocery website

• Kallidus Suite integration (2020)

  Establishing a design framework that transforms all Kallidus products into a 'one-stop-shop' for a company's HR management, providing a consistent, rich and integrated experience between products.

• Kallidus Perform delegation (2019)

  Improving the flexibility of the performance management system to ensure employees get reviewed by the most appropriate supervisor.

• Kallidus Learn maximum launches for eLearning (2019)

  Iteration of existing eLearning functionality to provide additional configuration around the number of times a user can take an eLearning test.

• Roamni iOS App (2017)

  A consultancy to perform a heuristic evaluation of the current iOS app.

• Oxford University Press Enrolment Tool (2016)

  A three month consultancy to quality assure and refine the approach of an MMP product, and conduct end user research for subsequent releases.

• Lloyd's Register IDS (2016)

  Design of an MVP desktop application to manage the certification of ships.

• Vodafone Global (2016)

  A redesign of the Vodafone.com site to improve engagement and decrease bounce rate.

• Vodafone Enterprise UK (2014)

  A redesign of the Vodafone UK Business website to support Vodafone’s cross-sell and acquisition strategies across all segments.

• Kita Skincare (2014)

  Design and build of an e-commerce website for a new luxury skincare brand.