Information architecture

I make the complex simple by visualising experiences (using journey maps and site maps) that match the users’ mental model.

Below are some examples of Information architecture projects I have worked on. You can view all projects.

Information architecture projects

  • Four/Four Greenfield Minimum Viable Product (2023)

    Designing an MVP from scratch for a new B2B SaaS platform from initial concept research through to hi-fidelity UI designs

  • Cambridge University Press Shared Services (2022)

    Designing a new information architecture for shared login, registration and account across the Academic ecosystem

  • Ometria Reporting (2021)

    A redesign of the analytics and reporting interface of a retail focused customer data and marketing platform

  • Tesco Recipes (2021)

    Large scale migration, redesign and integration of Tesco's 6.5k recipe repository into the main Tesco grocery website

  • Kallidus Suite integration (2020)

    Establishing a design framework that transforms all Kallidus products into a 'one-stop-shop' for a company's HR management, providing a consistent, rich and integrated experience between products.

  • Kallidus Perform delegation (2019)

    Improving the flexibility of the performance management system to ensure employees get reviewed by the most appropriate supervisor.

  • Kallidus Learn maximum launches for eLearning (2019)

    Iteration of existing eLearning functionality to provide additional configuration around the number of times a user can take an eLearning test.

  • Roamni iOS App (2017)

    A consultancy to perform a heuristic evaluation of the current iOS app.

  • Oxford University Press Enrolment Tool (2016)

    A three month consultancy to quality assure and refine the approach of an MMP product, and conduct end user research for subsequent releases.

  • Lloyd's Register IDS (2016)

    Design of an MVP desktop application to manage the certification of ships.

  • Vodafone Global (2016)

    A redesign of the Vodafone.com site to improve engagement and decrease bounce rate.

  • Vodafone Enterprise UK (2014)

    A redesign of the Vodafone UK Business website to support Vodafone’s cross-sell and acquisition strategies across all segments.

  • Kita Skincare (2014)

    Design and build of an e-commerce website for a new luxury skincare brand.