Prototyping

I quickly capture ideas through lo- to high-fidelity prototypes that can be used to easily test the value and usability of a design, and be rapidly iterated upon.

Below are some examples of prototyping projects I have worked on. You can also view all projects.

Prototyping projects

• Genomics England - Variant Review Tool for Generation Study (2025)

  Designing a highly specialised platform used by Clinical Scientists to analyse and report on genomic variant data from DNA sequencing

• Four/Four Platform Enhancements - Supporting Hypothesis Testing for Building Roadmaps (2024)

  Expanding an MVP to cater for additional use cases where Voice Of Customer data is utilised for hypothesis testing and well as hypothesis generation

• Learnerbly New Product Offering (2024)

  Designing a new learning SaaS platform from scratch to replace the existing offering

• Four/Four Greenfield Minimum Viable Product (2023)

  Designing an MVP from scratch for a new B2B SaaS platform from initial concept research through to hi-fidelity UI designs

• Deployed benchmarking and establishing a UX practice (2023)

  Evaluating the Deployed platform against benchmark usability and UX best practices and establishing a scalable and repeatable UX practice

• Cambridge University Press Access Journeys (2022)

  Redesigning user journeys which involve gaining access to academic content, in order to eliminate existing pain points and reduce negative customer feedback.

• Cambridge University Press Shared Services (2022)

  Designing a new information architecture for shared login, registration and account across the Academic ecosystem

• Ometria Reporting (2021)

  A redesign of the analytics and reporting interface of a retail focused customer data and marketing platform

• Tesco Recipes (2021)

  Large scale migration, redesign and integration of Tesco's 6.5k recipe repository into the main Tesco grocery website

• Kallidus Suite integration (2020)

  Establishing a design framework that transforms all Kallidus products into a 'one-stop-shop' for a company's HR management, providing a consistent, rich and integrated experience between products.

• Kallidus Perform delegation (2019)

  Improving the flexibility of the performance management system to ensure employees get reviewed by the most appropriate supervisor.

• Kallidus Learn repeat training (2018)

  Design and testing of a new feature in the learning management system to configure courses that need to be repeated periodically to hold compliance.

• Roamni iOS App (2017)

  A consultancy to perform a heuristic evaluation of the current iOS app.

• Lloyd's Register IDS (2016)

  Design of an MVP desktop application to manage the certification of ships.

• Vodafone Global (2016)

  A redesign of the Vodafone.com site to improve engagement and decrease bounce rate.

• Yotel (2015)

  Incremental design concepts to improve Yotel website based on feedback received from a customer survey.

• Vodafone Enterprise UK (2014)

  A redesign of the Vodafone UK Business website to support Vodafone’s cross-sell and acquisition strategies across all segments.

• Kita Skincare (2014)

  Design and build of an e-commerce website for a new luxury skincare brand.

• ECN Live Scheduling Software (2014)

  A redesign of advertising scheduling software for increased configuration and conflict management.